Why a Domain Name Is Important for Your Business…..!
A domain name adds credibility to your business
Having your own domain name makes your company look professional. If you publish your site through an ISP or a free web-hosting site, you’ll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does.
As there are some less than reputable sites on the web, you want to do what you can to prove that your small business is one that customers can trust and that deserves their money. If you’re not willing to pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable products or services?
A domain name builds your brand.
More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.
The right domain name can attract walk-in business.
If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.
The bottom line is that a good domain name can go a long way toward generating traffic to your website and building your reputation. That, in turn, will result in more customers and better sales.
Click here to see a sample Domain Name Purchase Agreement.
